Sony's SXRD TV Technology
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RIP RP SXRD TVs
Sony has announced that they are discontinuing SXRD rear projection TVs and are concentrating on the flat panel market. A Sony spokesman was quoted as stating "We are moving our resources toward LCD TV, because that's what people really want." The company will sell off existing stocks of SXRD and 3LCD products, then join Toshiba and Hitachi in the post-RPTV universe. Although leading sales in the RPTV genre, rear-projection sets sell for less per inch than LCD or plasma. Sony is looking to concentrate on LCD panel TVs which sell for more and therefore are more profitable. Sony reportedly will continue to produce SXRD front projectors such as the VPL-VW60 and VPL-VW100.
Previous SXRD Notes
The Sony VPL-VW50 "Pearl" SXRD powered front projector is available with street prices around $4500. Early reviews for the "Pearl" are extremely complimentary and it is said to be the absolute best in its price class. As is the case with the new rear projection sets the Pearl's availability is extremely limited. If you would like you can follow this link to check prices and availability for the Sony Pearl projector.
SXRD News Archives --
Note - Due to the popularity of the Sony SXRDs and the wealth of information regarding them this page has grown too large for just one section (page load times were getting very long) so I have decided to break it into more convenient smaller "bites" (and bytes) for my readers. Further information on SXRD technology TVs can be found in --
The Sony big-screen rear-projection SXRDs were very impressive and I'd wouldn't have minded owning one. Designed as a competitor to DLPs they offered excellent black levels, invisible pixels, no video noise and rich color reproduction. SXRD TV technology topped my former favorite DLPs by a considerable margin - but that's a rather mute point now that Sony is discontinuing their rear-projection line. Perhaps now prices will drop a bit more on the front projector models.
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